Hey everyone,

Meet Milla Sophia, the social media influencer taking the internet by storm. Boasting a Twitter following of 7000, an Instagram crowd of 40,000 and a TikTok fanbase that tops 100,000, she is living the dream. Or so it seems. Her seemingly perfect life full of exotic vacations in Greece and Bora Bora and opulent yachting trips around the globe is merely a façade. In reality, this 19-year-old influencer has been fully created by artificial intelligence. Don’t believe it? Type ‘Milla Sophia’ into your search engine, and see for yourself.

It is scary how easily we can be tricked into believing that a complete fake is real. Now more than ever, it’s vital to approach what we view and consume with a discerning eye. Remember, everything is not as it appears.

Our journey through the labyrinth of artificial intelligence isn’t new. In previous posts, we’ve explored the disturbing yet intriguing realm of deep fakes. Recall the article where we examined a BBC news story featuring actor Tom Hanks talking about how AI could allow his cinematic presence to continue even after his death [read here].

Or consider the instance where we plunged deeper into the shadowy world of deep fakes [full story here], a technique that uses AI to create manipulated audio and video, blurring the line between fact and fiction. The potential repercussions of this technology are far-reaching and unsettling, from spreading misinformation to damaging reputations.

As AI advances at an unprecedented pace, it’s crucial that we remain vigilant. We must be diligent about the media we consume, the news sources we trust, and the reality we perceive. Nothing can beat the authenticity of a good old-fashioned face-to-face conversation, which remains unfaked for now.

So, let’s continue to question, learn, and stay safe as we delve deeper into the murky waters of technology.

All the best,

Max Roberts,
Incognito Privacy Care Team.