Hi Everyone,

In today’s digital age, social media profiles are more than just a means to connect with friends and share life updates. Unbeknownst to many, these profiles hold significant value in the darker corners of the web. Let’s explore how much your social media data is worth on the Dark Web and why it matters.

A Goldmine of Information

Your social media profile is a treasure trove of personal information. It includes your full name, date of birth, relationships, employment history, likes, dislikes, and sometimes even your current location. To the average user, these are mere details; but to a cybercriminal, they’re a goldmine.

Valuation on the Dark Web

On the Dark Web, the value of a social media profile can vary depending on several factors:

  1. Platform Popularity: Profiles on more popular platforms like Facebook or Instagram are usually priced higher due to the extensive data they offer.
  2. Account Activity and Age: Active accounts with a long history tend to fetch a higher price.
  3. Personal Details and Connections: Profiles with a wealth of personal information and a broad network are more valuable.
  4. Financial Information: If your profile has linked financial details, the value skyrockets.

To give you an idea, an active, well-established social media account can sell for anywhere between $50 to $120 on the Dark Web.

Why Do These Profiles Fetch a Price?

  1. Identity Theft: Your profile can help cybercriminals craft a convincing fake identity.
  2. Targeted Scams and Phishing: With detailed knowledge about you, scammers can create personalized and convincing phishing attacks.
  3. Data Harvesting for Advertising: Illegal data brokers collect and sell this information to advertising firms for targeted marketing.

How Can You Protect Yourself?

  1. Limit Personal Information: Be mindful of what you share online. The less personal information you post, the better.
  2. Review Privacy Settings: Regularly review and adjust your social media privacy settings to restrict who can view your information.
  3. Be Wary of Friend Requests: Accept connections only from people you know.
  4. Use Strong, Unique Passwords: This makes it harder for hackers to gain unauthorized access to your accounts.
  5. Enable Two-Factor Authentication: This adds an extra layer of security.

In Conclusion

Your social media profile, a seemingly innocuous part of your digital life, can have a substantial hidden value on the Dark Web. Awareness and proactive measures are key to safeguarding your digital identity. As part of our commitment at Incognito, we’re here to help you navigate these challenges. Stay informed, stay safe!

Best Regards,
Max Roberts
Incognito Privacy Care Team