Hi Guys,

I hope you well. Do you ever wonder how a company knows when you open an email that they send you or how a shopping website is able to track your shopping history and habits? It is all done using tracker pixels and it is very invasive. Here is everything you need to know 🙂

A tracker pixel, also known as a tracking pixel, is a small, invisible image file embedded in an email, webpage, or other digital content. It is designed to track user behavior, such as when an email is opened, a webpage is viewed, or an advertisement is clicked. The pixel can collect information about the user, including their location, device type, and browsing history, and can be used by advertisers, marketers, and other entities to target users with personalized content and ads.

As a user, you may want to be concerned about tracker pixels because they can potentially invade your privacy and track your online activities without your knowledge or consent. Additionally, the information collected by tracker pixels can be shared with third-party companies, which can result in unwanted spam emails or targeted ads.

To stop tracker pixels, you can take the following measures:

  • Disable image auto-loading: Many email clients and web browsers allow you to disable automatic loading of images, which can prevent tracker pixels from being activated. Check your email and browser settings to see if this is an option.
  • Use a privacy-focused browser extension: There are many browser extensions available, such as Privacy Badger and uBlock Origin, that can block tracker pixels and other forms of online tracking.
  • Use a VPN or Tor: Using a virtual private network (VPN) or the Tor browser can help anonymize your online activities, making it harder for tracker pixels to collect information about you.
  • Be mindful of what you click: Avoid clicking on links or downloading attachments from unknown sources, as these can contain tracker pixels or other types of malware.

By taking these measures, you can help protect your online privacy and prevent tracker pixels from collecting information about you.

Let me know if you need any help.

Talk soon,

Max Roberts,
Incognito Privacy Care Team.