Hey guys,
Did you know your Smart TV might know more about you than you think? According to a recent report by The Markup, many Smart TVs track what you’re watching. This data can be used for targeted advertising or even shared with third parties.

Why is this concerning? While personalized ads might seem harmless, the underlying data collection involves a detailed analysis of your viewing habits, preferences, and sometimes, even more personal information. This could be a significant privacy concern, especially if the data falls into the wrong hands or is used in ways you’re not comfortable with.

Here’s what you can do to protect your privacy:

  1. Check Your TV’s Privacy Settings: Dive into the settings menu of your Smart TV. Look for sections like ‘Privacy’ or ‘Terms and Policies.’ Disable any options related to data collection or ad personalization.
  2. Limit Internet Access: If you don’t use your TV for streaming, consider disconnecting it from the internet to prevent data transmission.
  3. Review App Permissions: Just like on smartphones, apps on your Smart TV may request permissions. Ensure they only have access to what’s necessary.
  4. Firmware Updates: Keep your TV’s firmware updated. Updates often include privacy and security enhancements.
  5. Consider Using External Devices for Streaming: Devices like Roku, Apple TV, or Amazon Fire Stick can give you more control over privacy settings.

Remember, staying informed and proactive about the technology in your home is key to safeguarding your digital privacy. If you have any concerns or need personalized advice, our Privacy Care Team is here to help, 24/7. We’ve assisted over 70,000 individuals with their privacy queries, and we’re ready to support you too.

You can read the full article HERE.

All the best,
Max Roberts,
Incognito Privacy Care Team 🙂